“The penny’s just a price rhetoric.”
In context
Alan: They’re available at the back, or reception priced £19.99, £20. The penny’s just a price rhetoric. [The RTE executives have seen enough and decide to leave]
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The scene
Alan sells his own tie-and-blazer-badge sets at the end of the show, and explains the pricing.
Awkward momentsBBC and TV ideas
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Quick answers
Who says "The penny’s just a price rhetoric."?
Alan Partridge says it in I'm Alan Partridge.
Where is this Alan Partridge quote from?
It is from Episode 5 – To Kill A Mocking Alan (I'm Alan Partridge). The full script is on this site.